Frequently asked questions 

1. How does life coaching work?



Traditionally Life Coaches were used by business executives, athletes and politicians to help them achieve their goals, business objectives and to create professional strategies for success.


Coaching brings together the best concepts and ideas from business, sport, positive psychology, personal development, wellness living and ancient wisdom to help you live a more balanced, fulfilled, happier and peaceful life.



A life coach can really support, guide and help you to make the changes you want to make in your life and in how you feel in yourself. I know this from experience. Doing anything alone is bloody hard. Making changes in how you think and feel is tough when you don't have the tools and know-how. Having a coach, who supports you can help ease the load, create focus and head space to think out loud.  Life is complicated enough to navigate in your own head, which in fairness is where we are most of the time. Caught up in our bubble and thinking we've got to be brave and not ask for support.



Coaching challenges you to look at people, experiences, worries and fears with fresh eyes and perspective. iIt gives you time to get honest with yourself, with someone you effectively don't know. The fact that I am impartial, that I'm not a friend, colleague or family member means that you can really open up truthfully about what is going on for you, free yourself of things you may be holding on to such as insecurites, killer self doubt, negative spirals and thoughts that are literally doing your own head in.  



Coaching is a catalyst to changing your story, to doing things differently, to re-evaluating your life, how you feel and most importantly what is it that you want. 



How do I do this?


I use and teach you a variety of coaching tools, exercises, visualisations, breathing techniques, stress management skills that you can start to use in your day to day life. Plus I ask a lot of questions! Because as your coach I know and trust that you know the answers. 


2. Why do people hire you?



I'm going to be honest with you. You don't need a life coach, just like you may not need a personal trainer, but with a personal trainer, you have to schedule training/gym sessions, commitment to the exercise and dietary programme, motivation and support to really help you on your health and fitness kick, if you were on one. Having a Life coach is quite the same. If there's something you want to do, be or change that you are struggling to do yourself, then a life coach can help massively. Like most the women I work with, you're probably an intelligent, thoughtful, sensitive and busy woman who for the most part looks like she's pretty on it.


However dig a little deeper and you find insecurities, stories we tell ourselves, denial, hurts, fears, self-doubt, work-life balance challenges, relationship and well-being issues and sometimes sleepless nights. And then there's the hard time you give yourself, wondering if you are good enough, doing enough, delivering enough.


We're all trying to do better, be better. But it's not easy doing that alone, most of the time, in our own heads. 


Life coaching is more of an art than a science and I struggle to quantify how it helps because of the range of support, guidance and change it creates.  Coaching is a powerful way of transforming how you feel about yourself.  It acts as a catalyst to explore, unearth and find a way to change what needs changing in any aspect of your life and inside yourself. 



Usually when we are thinking about changing careers, wanting to or starting a new business, re-evaluating life, feeling unfilled, afraid to do what we really want, feeling stuck, frustrated, in need of a confidence boost and are seeking more from themselves and their lives. They feel like they need focus, clarity and a plan.


With my bespoke coaching programme, clients have a pathway, a step by step system that we work through together over a set time frame that delivers results and change.



As a coach, I see my clients’ strengths, potential, areas that are in need of change, and improvement, plus barriers preventing them moving forward. I use NLP and EFT tools if there are deeper blocks, negative emotions and feelings to overcome.



3. Who do you work with?



I work with smart, busy, working women who are interested in seeing new possibilities in their lives and who want to enjoy better well-being, more happiness and fulfillment both at work and home.


I believe 100% you know what you need to do in your life, what needs to change, what’s not working. It’s my job to bring forth what you know already and be the catalyst for change by teaching you strategies to become personally empowered. You have everything you need already within you. 



4. How is this different than traditional therapy?



Whilst coaching and therapy work in similar areas with the simple goal of helping people, they are not the same thing. Coaching supports more general life situations and experiences, improving peoples lives and creating desirable results. As a coach, I use personal disclosure as a tool to help and challenge clients.



Therapy normally focuses on specific, significant problems. Therapists are experts in medical and behavioral sciences and they trained to treat diagnosable conditions, for example, mental illness, trauma, addictions, abuse, grief, depression, post-traumatic stress disorder. Therapists are trained to keep their personal feelings, thoughts and experiences removed from sessions.


5. Is coaching effective by phone and Skype?



Here’s what one of my clients said about Skype, which I hope puts any concerns at ease.



“If you have any concerns working with Dee over Skype, don’t, because although it might seem formal or unfriendly, it’s amazing how intimate it actually feels. I definitely had reservations but this completely went out of the window as soon as we started and I was able to speak as freely and openly as I would if Dee had been in the room with me.”



Working on Skype and by phone allows more freedom and takes up less time. You can be anywhere in the world and not have to worry about traveling to an appointment. I’ve some clients who schedule their sessions before work, at lunchtime or evenings if they work traditional office hours.



If you prefer talking without video or on the phone, it can often allow even more openness, freedom, and comfort than by video. It's all personal preference.



6. How long have you been coaching?



I’ve been coaching for over 5 years and have spent the last 10 years studying personal and spiritual development from all angles – countless books, courses, workshops, programmes, coach training and certifications, personal and business coaching myself, therapy, help from world-class mentors, teachers, and coaches.



7. How are you different from other life coaches?



The field of personal development/coaching/healing/psychology is very close to my heart. For a lot of my life I felt insecure, not good enough, self-conscious and lost.

I have used and continue to use most of the tools, techniques, and strategies I share with my clients, to step into my own personal power, value my worth and follow my passion.

My experiences and professional training have given me a repertoire of life lessons, resilience, strength, wisdom, knowledge, understanding and the practical know-how to help you.

I truly believe my greatest teacher is life itself.  I don't claim to have the perfect life nor am I an angel, I work on myself every day and some days can be more challenging than others! I know how easy it is to slip back into old ways of thinking and bad habits. For me, that’s okay as long as I don’t stay there.

We are all human, we make mistakes; we have vices and virtues. And we experience negative emotions, thoughts and behaviors. What’s important is to acknowledge them, feel the feelings, deal with them in an effective way and move forward.

You can learn more about me HERE.



8. What is Neuro Linguistic Programming (NLP)?



NLP is a way of thinking about how the world works and is the study of excellence. Its structure comes from modeling people who are successful and achieve great results in their lives.

NLP techniques and overall approach to life can help you be a better communicator, overcome limiting beliefs or unwanted habits, refine goals and work on obstacles in the way.


It is outcome, solution and result based. So instead of questioning why did I do that? NLP will ask what can I do differently next time? Or what can I learn from this? And move on. Its approach is very powerful when implemented in your life.


I incorporate it into my programmes and sessions in subtle ways and more obvious ways like working through a specific tool or technique together.



9. What is Emotional Freedom Technique EFT or Tapping?



I first came across Emotional Freedom Techniques (EFT) or Tapping a few years ago and was totally intrigued. Then I self-taught and started to use it on myself for small upsets. It was only went I went to a therapist who used EFT with me, that I was blown away by how powerful and effective it was at releasing negative memories and emotions.



Described by Judy Bynre, Master EFT Trainer and my trainer:



EFT’s basic premise is that the cause of all negative emotion is a disruption in the body’s energy system and that therefore the appropriate point of intervention is on the body’s energy system. It has been described as a kind of psychological acupressure without needles. It involves focusing on the feeling we want to change while tapping on specific points on the meridians.

It is simple and easy to learn and to use to release negative feelings whether they are emotional or physical, and whether they refer to the past, the present or the future. Rebalance the energy system and the feelings change, often dramatically. Frequently when our feelings change, so too do our thinking.”



I use EFT as a tool with most of my clients to help them reduces stress and anxiety levels, fears, negative emotions that may come up during sessions or anything bothering them. It is a powerful tool to work on releasing negative memories and the emotional charge the memory may have on the person in their lives currently.

It is particularly helpful when overcoming blocks to moving forward that are linked to negative childhood experiences, memories and deeply ingrained beliefs.



Here’s what Jessica said about EFT.



“I loved the EFT techniques we implemented as it was something I’d read about but been afraid to try and I really noticed immediate physical and mental results feeling super calm and relaxed. I now feel confident using EFT in my daily life and am so grateful to have gained insight into this invaluable tool with Dee’s help. If I need 5 minutes time-out during the day to re-think or focus on a situation, even at work, tapping is my go-to. It’s quick, easy and always available!”



10. What are my options for working with you?



Interested in working together 1:1 then please get in touch. Email


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